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Since its big launch in 2018 The brand #queensunited represents one big theme: Girl Power.

Based on the leading message being strong together and placing the individuality of the every single person under a larger whole, the line asserts itself in a completely new way.


With the motto "there is a queen in every girl," #queensunited captures the lifestyle of a generation of women who stand by who they are and who they want to be. This is emphasized particularly by the packaging, which distinguishes the uniqueness of the individual with the help of the respective designs, however through the clear optical elements, the products are united and thus placed under these important "unity thoughts".

THE RANGE OF #queensunited


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